Monday, May 10, 2021

Niall Ferguson: The Next Global Disaster Is Already on Its Way - Bloomberg

Niall Ferguson: The Next Global Disaster Is Already on Its Way - Bloomberg

The Next Global Disaster Is on Its Way, and We Aren’t Ready

A major lesson of Covid-19 is that there is no distinction between natural and man-made catastrophes.

 

By Niall Ferguson

May 9, 2021, 3:00 AM EDT Corrected May 9, 2021, 1:03 PM EDT

 

The Covid-19 pandemic is not over, but it is already clear that Lord Rees, Britain’s astronomer royal, has won his 2017 bet with the Harvard psychologist Steven Pinker that “bioterror or bioerror will lead to one million casualties in a single event within a six-month period starting no later than Dec. 31, 2020.”

 

Last year, according to Johns Hopkins University, the SARS-CoV-2 virus claimed the lives of 1.8 million people. The global death toll could exceed 5 million by Aug. 1 — or 9 million, if one accepts the drastic new upward revision by the Institute for Health Metrics and Evaluation. It could have been worse, of course. In  March 2020, some epidemiologists argued that, without drastic social distancing and economic lockdowns, the ultimate death toll could be between 30 and 40 million. Yet the cost of such nonpharmaceutical interventions has been enormous — for the U.S. alone, an estimated 90% of GDP.

 

Lord Rees’s was only one of many warnings before 2020 that humanity’s most clear and present danger was a new pathogen and the global pandemic it could cause. Yet somehow these warnings did not translate into swift, effective action in most countries when a pandemic struck. Why did so many democracies handle this crisis so badly?

 

The line of least intellectual resistance has been to blame populist leaders such as U.S. President Donald Trump, U.K. Prime Minister Boris Johnson, Brazilian President Jair Bolsonaro and now Prime Minister Narendra Modi of India. Certainly, they did not distinguish themselves, to put it mildly. In terms of excess mortality, however, Belgium fared worse last year than the U.S., the U.K. and Brazil. Yet its prime minister for most of 2020 was a liberal, Sophie Wilmes. Peru has been harder hit than almost any major country. Though its president, Martin Vizcarra, was also impeached (twice) last year, he cannot really be described as a populist.

 

Was democracy itself the problem? No. In China, the one-party state responded to the outbreak of the novel coronavirus in much the same way that its Soviet counterpart had responded to the 1986 Chernobyl nuclear disaster: with lies. On Dec. 31, for example, Beijing told the World Health Organization that there was “no clear evidence” of human-to-human transmission. The next day, eight Wuhan doctors who had sought to sound the alarm were detained. President Xi Jinping’s government prevented the spread of the virus beyond Hubei only by draconian restrictions on individual freedom.

 

Other authoritarian regimes fared worse, though we cannot be sure just how badly, as Russian and Iranian mortality statistics are not to be trusted. The true winners in their pandemic responses were Taiwan and South Korea, two East Asian democracies. The race to develop vaccines was won by biotech companies in the U.S. and Germany. The race to distribute them was won by Israel, the United Arab Emirates and the U.K.

 

We tend to draw a distinction between natural and man-made disasters. But a pandemic is made up of a new pathogen and the social networks that it attacks. We cannot understand the scale of the contagion by studying only the virus itself, because the virus will infect only as many people as social networks allow it to, and that in turn has a lot to do with politics.

 

Even an earthquake is only as catastrophic as the extent of urbanization along the fault line — or the shoreline, if it triggers a tsunami. A catastrophe lays bare the societies and states that it strikes. It is a moment of truth, of revelation, exposing some as fragile, others as resilient, and others as (to use Nassim Nicholas Taleb’s word) “antifragile” — able not just to withstand disaster but to be strengthened by it. In that sense, all disasters are man-made, in that our actions, including our political preparations and responses, determine the scale of the excess mortality.

 

“Strange Defeat” was the title the historian Marc Bloch gave his account of France’s collapse in the summer of 1940. In many ways, the American and European experiences of Covid-19 have both, in their different ways, been strange defeats, though it was germs not Germans that inflicted the casualties. Poor leadership played a part, no doubt. But it was certainly not Bloch’s contention that France’s strange defeat was all the fault of Prime Minister Paul Reynaud. 

 

Disasters are by their very nature hard to anticipate. Some are “predictable surprises,” like Michele Wucker’s “gray rhinos” that we see rumbling toward us. Yet sometimes, at the moment they strike, these gray rhinos can metamorphose into Taleb’sblack swans” — seemingly bewildering events that it is now claimed “no one could have foreseen.”

 

This is partly because many disastrous events are governed by power laws, rather than a normal probability distribution of the sort that our brains more readily comprehend. Plotted on a graph, the distribution of pandemics is not the familiar bell curve, with most outbreaks clustered around the mean. Rather, if you plot the size of pandemics against the frequency of their occurrence using logarithmic scales, you get a straight line. The same is true of earthquakes.

 

This means that there is no average pandemic or earthquake; there are a few very large ones and a great many quite small ones, and there is no way of attaching a probability to the timing of a very large one. The same goes for man-made disasters such as wars and revolutions (which are more often disastrous than not) as well as financial crises — economic disasters that have lower death tolls but, often, comparably disruptive consequences.

 

A defining feature of history is that there are many more black swans — not to mention what Didier Sornette calls “dragon kings,” events so large in scale that they lie beyond even a power-law distribution — than a normally distributed world would lead us to expect. All such events lie in the realm of uncertainty, not of calculable risk.

 

Moreover, the world we have built has, over time, become an increasingly complex system prone to all kinds of random behavior, nonlinear relationships and “fat-tailed” distributions. A disaster such as a pandemic is not a single, discrete event. It invariably leads to other forms of disaster — economic, social and political. There can be, and often are, cascades or chain reactions of disaster. The more networked the world becomes, the more we see this.

 

Disaster management is made still more difficult by the fact that our political systems promote into leading roles people who seem especially oblivious to the challenges described above: subprime forecasters rather than superforecasters, to use the term coined by the political scientist Philip Tetlock.

 

The psychology of military incompetence was the subject of an excellent study by Norman Dixon; less has been written about the psychology of political incompetence as a general phenomenon. We can all readily think of individual incompetent politicians. But can we identify general forms of political malpractice in the field of disaster preparedness and mitigation? Five categories come to mind:

 

Procrastination, or waiting for a certainty that never comes

This is partly a problem of incentives. Leaders are rarely rewarded for what they did to avoid disasters — for the non-occurrence of a disaster is rarely a cause for celebration and gratitude — and more often are blamed for the pain of the prophylactic remedies they recommended.

 

Yet not all failures in disaster management are failures of leadership. Often the real point of failure is further down the organizational hierarchy. As the physicist Richard Feynman proved in the aftermath of the space shuttle Challenger’s destruction in 1986, the fatal lapse was not the White House’s impatience for a successful launch to coincide with a presidential address. Rather, it was the insistence of mid-level bureaucrats at the National Aeronautics and Space Administration that a risk of catastrophic failure was 1 in 100,000, while their own engineers put it at 1 in 100.

 

This, as much as blunders at the top, turns out to be a feature of many modern disasters. There is, as the Republican congressman Tom Davis said after Hurricane Katrina, a “vast divide between policy creation and policy implementation.” The way the Centers for Disease Control and Prevention botched testing in the early phase of the pandemic is a perfect illustration of the point. And does anyone even remember the name of the guy who was assistant secretary for preparedness and response at the Department of Health and Human Services last year? (Robert Kadlec is the answer.) As they say, he had one job …

 

In a disaster, the behavior of ordinary people — whether in decentralized networks or unruly crowds — can matter more than the decisions of leaders or orders issued by governments. What leads some people to adapt rationally to a new threat, others to act passively as bystanders, and others to go into denial or revolt? And why can a natural disaster end up triggering a political one, as disgruntled people form themselves into a revolutionary crowd? What causes a crowd to flip from wisdom to madness?

 

The answers lie in the changing structure of the public sphere. For a disaster is directly experienced by only a minority of people. Everyone else hears about it through some network of communication.

 

Even in the 17th century, the nascent popular press could sow confusion in people’s minds, as Daniel Defoe found when he researched the plague of 1665 in London. The advent of the internet has greatly magnified the potential for misinformation and disinformation to spread, to the extent that we may speak of twin plagues in 2020: One caused by a biological virus, the other by even more contagious viral misconceptions and falsehoods. This problem might have been less serious in 2020 had meaningful reforms of the laws and regulations governing the big technology companies been implemented beforehand. However, despite abundant evidence during the 2016 election that the status quo was untenable, almost nothing was done.

 

All disasters, in other words, are to some extent politically constructed, even if we think of some as natural and some as man-made. What should we do ahead of the next one? I have five suggestions.

 

First, we should stop trying to predict or even attach probabilities to disasters. From earthquakes to wars to financial crises, the major disruptions in history have been characterized by random or power-law distributions. They belong in the domain of uncertainty, not risk. It is better to admit that than to delude ourselves with unattainable and probably misleading precision.

 

Second, disaster takes too many forms for us to process with conventional approaches to risk mitigation. No sooner have we focused our minds on the threat of Salafi jihad than we find ourselves in a financial crisis originating in subprime mortgages. No sooner have we relearned that such economic shocks often lead to populist political backlashes than a novel coronavirus is wreaking havoc. What will be next? We cannot know. For every potential calamity, there is at least one plausible Cassandra. Not all prophecies can be heeded.

 

In recent years we may have allowed one risk — climate change — to draw our attention away from the others. In January 2020, even as a global pandemic was getting under way — as flights laden with infected people were leaving Wuhan for destinations all over the world — the discussions at the World Economic Forum were focused almost entirely on questions of environmental responsibility, social justice and governance, or ESG, with the emphasis on the “E.”

 

The dangers arising from climbing global temperatures are real and potentially catastrophic, but climate change cannot be the sole threat for which we prepare. Recognition of the multiplicity of threats we confront, and the extreme uncertainty of their incidence, would encourage a more flexible response to disaster. Not coincidentally, the places that did best in 2020 included three — Taiwan, South Korea and (despite a serious summer setback) Israel — that face multiple threats, including existential threats from neighbors.

 

Third, the more networked human society becomes, the greater the potential for contagion, and not just of the biological variety. A networked society needs to have well-designed circuit breakers that can swiftly reduce the connectivity of the network in a crisis, without atomizing and paralyzing society completely. Moreover, any disaster is either amplified or dampened by flows of information. Disinformation in 2020 — for example, viral fake news about bogus therapies or very safe vaccines — made Covid-19 worse in many places.

 

By contrast, effective management of information flows about infected people and their contacts helped contain the pandemic in a few well-run societies. The correct conclusion is not that big tech companies should have even more power to censor us and trace our movements. Rather, we need to learn from Audrey Tang, the minister who has pioneered the use of technology to empower Taiwanese citizens. That, not Xi’s Greater East Asian Surveillance State, should be the way of the future.

 

Fourth, Covid-19 exposed a serious failure of the public health bureaucracy in the U.S. and a number of other countries. The American epidemiologist Larry Brilliant, a key figure in the campaign to eradicate smallpox, has said for many years that the formula for dealing with an infectious disease is “early detection, early response.” In Washington and London, there was just the opposite.

 

Would a different kind of threat — say, a massive cyberattack on our critical infrastructure – produce an equally sluggish and ineffectual reaction? If the problems exposed by the pandemic are not specific to the public health bureaucracy but are general problems of the administrative state, then it probably would. How well would California cope with “the big one” on the San Andreas fault, to say nothing of the fires it would doubtless spark? I shudder to think.

 

Finally, there is a tendency throughout history, at times of acute social stress, for religious or quasi-religious ideological impulses to impede rational responses. We had all previously contemplated the danger of a pandemic, but more as entertainment (the movie “Contagion”) than as a potential reality. Even now, when other science-fiction scenarios are being realized — not only rising temperatures and climate instability but also the rise and expansion of the Chinese police state, to name just two — we struggle to react coherently and consequently.

 

In the summer of 2020, millions of Americans took to the streets of nearly 300 cities to protest loudly and sometimes violently against police brutality and systemic racism. However shocking the murder that precipitated the protests, this was risky behavior amid a pandemic of a highly contagious respiratory disease. At the same time, the rudimentary precaution of wearing a mask became a symbol of partisan affiliation. The fact that, in some parts of the country, gun buying seemed more popular than mask wearing testified to the potential for a public-order as well as a public-health disaster.

 

Covid-19 is not the last disaster we shall confront in our lifetimes. It is just the latest, after a wave of Islamist terrorism, a global financial crisis, a rash of state failures, surges of unregulated migration, and a so-called recession of democracy. Next up probably won’t be a disaster attributable to climate change, as we rarely get the disaster we expect, but some other threat most of us are currently ignoring.

 

Perhaps it will be a strain of antibiotic-resistant bubonic plague, or perhaps a massive Russian-Chinese cyberattack on the U.S. and its allies. Perhaps it will be a breakthrough in nanotechnology or in genetic engineering that has disastrous unintended consequences. Or perhaps artificial intelligence will fulfill Elon Musk’s forebodings, reducing an intellectually outclassed humanity to the status of “a biological boot loader for digital super intelligence.”

 

We simply cannot know which of all the possible future disasters will strike and when. All we can do is learn from history how to construct social and political structures that are at least resilient and at best antifragile; how to avoid the descent into self-flagellating chaos that so often characterizes societies overwhelmed by disaster; and how to resist the siren voices who propose totalitarian rule or global government as necessary for the protection of our hapless species and our vulnerable world.

 

(Corrects spelling of name of the author of “The Gray Rhino” in 10th paragraph.)

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

 

To contact the author of this story:

Niall Ferguson at nferguson23@bloomberg.net

 

To contact the editor responsible for this story:

Tobin Harshaw at tharshaw@bloomberg.net

 

Have a confidential tip for our reporters?


Sunday, May 9, 2021

Saturday, May 8, 2021

China’s Achilles heel - btbirkett@gmail.com - Gmail

China’s Achilles heel - btbirkett@gmail.com - Gmail

Bloomberg

Most countries that grow old are fortunate enough to grow rich first. A graying Japan lives well off investments made during its most recent prime, and is likely to remain a global economic power for many years to come.

China reverses this sequence: it’s about to get old before it gets rich. After four decades of restrictive family planning policies, the latest census may show its population is already shrinking. Will China’s rapid ascent to superpower status now also wilt?

Some argue that in a new age of technology, worries about demographics are overblown. Napoleon’s conquests may have been enabled by an 18th Century population boom, writes Financial Times columnist Gideon Rachman, but in the 21st century, technological prowess rather than battlefield numbers will determine national strength. In that sense, China—with its leading-edge capabilities in areas like artificial intelligence—is well placed.

A screen demonstrates facial-recognition technology at the World Artificial Intelligence Conference in Shanghai in 2019. 

Photographer: Qilai Shen/Bloomberg

This week in the New Economy


One hears similar takes on the Chinese labor force, which has been shrinking since 2011. Why should China worry about a dearth of factory hands, techno-optimists say, when it’s the world’s largest market for robots?

Such arguments miss a critical point, however. Population size isn’t the main issue; composition also matters. China’s rise is likely to be thrown off by a massive age imbalance. By 2050, one in three Chinese will be over 60, a cohort of seniors so enormous that if they formed a country, its population would be comparable to America today.

Over the same period, China will go from having eight workers for each retiree down to two, turning a healthy pyramid-shaped population structure into a rectangle.

The Chinese Academy of Social Sciences warns that China’s main pension fund could run out of money by 2035. Fewer working-age adults (who have a propensity to save) and more retirees (who tend to spend) will deplete the supply of household savings that can be mobilized for investment. “Understand this,” wrote researchers at the People’s Bank of China recently, “without [capital] accumulation, there is no growth.”

If you think China’s debt burden is worrisome now—the country’s debt-to-GDP ratio exploded from less than 150% in 2008 to almost 300% today—it’s about to get much worse, just as it did in Japan.

Innovation and entrepreneurship may suffer, too. Younger populations are more inventive. James Liang, an economist and co-founder of China’s leading online travel agency Trip.com Group Ltd., said he worries about China’s shrinking talent pool. “In simple terms, the more people you have, the more research scientists and engineers will be available to develop world-leading artificial intelligence technologies to overtake your competitors,” he said.

James Liang 

Photographer: Qilai Shen/Bloomberg

True, technology can offset population loss. There are other relatively simple adjustments China could make, like raising the retirement age. Better education would boost the productivity of existing workers, although that’s a much harder lift (most of the workers who fueled China’s rise come from rural villages and many of them lack even a high school education.)

But fixing China’s lopsided age structure is next to impossible: Once a country’s birth rate starts falling, it almost invariably keeps falling—in China’s case, at alarming speed. Liang observes that with the average Chinese family producing 1.2 children, China’s population effectively halves every generation.

Given that possibility, you might imagine that the government would abandon all remaining birth control restrictions (it relaxed the One Child family policy in 2015 to allow two children.) But that doesn’t seem to be in the cards.

“If they do it in one fell swoop, it’s an admission of error—the fallacy of the policy,” says Mei Fong, the author of “One Child: The Story of China’s Most Radical Experiment.”

In fact, even as the government started rolling out birth control policies in the early 1980s, Chinese demographers were pushing back, arguing that China’s population growth would naturally taper off after a Mao-era baby boom as the country grew more prosperous. But they were ignored.

 A Leninist state reluctant to course-correct, even as it faces a demographic tipping point, invites profound consequences that could endanger its growth, social stability and place in the world. Demography is not destiny, but in China politics are decisive.
 

The fourth annual Bloomberg New Economy Forum will convene the world’s most influential leaders in Singapore on Nov. 16-19 to mobilize behind the effort to build a sustainable and inclusive global economy. Learn more here.

Friday, May 7, 2021

There's David Swensen, Warren Buffett and everyone else - btbirkett@gmail.com - Gmail

There's David Swensen, Warren Buffett and everyone else - btbirkett@gmail.com - Gmail

The best-laid plans often go awry. My plan was for Points of Return to take the week off. But the sad news of the passing of David Swensen, at only 67, is impossible to ignore. I hope you enjoy this tribute to one of the greatest investors in history. Normal service resumes next week. Have a good weekend.

David Swensen, who ran Yale University’s endowment since 1985 and transformed the world of investing in the process, died of cancer on Wednesday at the age of 67. Always dedicated to his alma mater, where he received a doctorate in economics, he taught his last class on Monday.

When Swensen took over the Yale endowment, it was worth a little over $1 billion. It grew under his watch to $32 billion, even as it made regular disbursements of cash that allowed the university to transform its campus. Had he put the entire endowment into an S&P 500 tracker fund when he started and made no disbursements — during a period when U.S. stocks enjoyed two of the longest bull markets in history — it would only have reached $24 billion. That says a lot about his prowess.

But he was famous less for his spectacular returns than for the unconventional way in which he earned them. In 1985, he inherited a portfolio that was 40% invested in bonds, with more than half in U.S. stocks. This was a classic “60/40” portfolio of stocks and bonds, mostly actively managed. By last year, only 2.5% of its holdings were in U.S. equities, while bonds and cash accounted for 7.5%. Instead, the portfolio was dominated by absolute return hedge funds (23.5%), venture capital (also 23.5%) and leveraged buyout or private equity funds (17.5%). In the intervening years he had also made pioneering forays into extremely illiquid real assets such as forestry.  

Such strategies are now commonplace. Hedge funds and private equity make up a huge share of large university endowments’ investments, and pension funds have followed them. Such vehicles were still esoteric opportunities when Swensen first started to put Yale’s money into them. They have now become institutionalized asset classes in their own right.

It is no exaggeration to say that Swensen deserved more credit for this huge shift in the investment landscape than any other single individual. With the sole exception of Warren Buffett, Swensen’s actions at Yale were more closely watched than any other investor’s.

Unlike Buffett, or many far less influential investors operating in Wall Street or Greenwich, Connecticut, Swensen achieved this without joining the ranks of the plutocratically rich. He was Yale’s best-paid employee, receiving a base salary of about $850,00 and typically pulling in a bonus of a few million dollars more, but happily eschewed the chance to be far richer. 

The close-knit team of young investors who worked with him in New Haven  spread his influence, with former Swensen employees now running the endowments of top-tier schools from the Massachusetts Institute of Technology to the University of Pennsylvania, Stanford and Princeton. 

For all his influence, however, there may now be some dispute over his legacy. Allocations to deeply illiquid investments made life tough for the big endowments during the global financial crisis, and many of them (including Yale) were forced to borrow to tide themselves through. Yale’s own students even joined Harvard’s in interrupting the last Harvard-Yale football game to protest that both universities’ endowments still held oil, coal and gas assets, as well as Puerto Rican debt. Meanwhile, disenchantment with hedge funds is growing. Their returns have lagged ever further behind simple indexed investments in the S&P 500 in the decade-plus since the crisis. Having held sway for a generation, Swensen’s passing came just as his Yale model was receiving its first serious reappraisal. But even if we should be more cautious of hedge funds and private equity, that does not mean there was anything wrong with Swensen’s model.

Always infectiously curious, Swensen had no particular allegiance or affection for hedge funds. The key to his success, he always said, was his disciplined following of two key insights he had gained from his academic research in economics. He made them sound disarmingly simple

The first was that equities were indubitably better than bonds or cash for the longer term — and that “equities” should not be restricted merely to shares traded on public stock exchanges, but should include any investment with a non-guaranteed upside for the investor. His second was that diversification was important. 

James Tobin, the Nobel prize-winning economist who had taught him at Yale, was one of the developers of the Capital Asset Pricing Model (CAPM), which showed that it was possible to improve risk-adjusted returns by adding uncorrelated assets to a portfolio. Or as Swensen put it: “For a given level of return, if you diversify you can get that return at lower risk. For a given level of risk, if you diversify you can get a higher return. That’s pretty cool! Free lunch!

Led by Tobin’s ideas, he stressed asset allocation rather than stock picking, or attempts to time the market — beyond the mechanical market timing that came with his policy of regularly rebalancing Yale’s portfolio. At the margin, that entailed buying more of assets that had done badly and selling some of those that had done well. This led to occasional moves that looked like great timing, such as buying equities in the wake of the October 1987 stock market crash.

These principles don't necessarily mean entrusting private equity and hedge funds with pots of money. What they do imply, however, is a  disciplined opportunism, combined with a grasp of what he and his team at Yale could and could not do. With the public markets deeply liquid and exhaustively researched, there was no point in trying to beat them. But private markets were less efficient, and he could reasonably hope to find bargains, if his team was smart enough. “I know it’s necessary to be humble,” he told alumni at Yale’s 2007 reunion weekend, “but I think Yale is set up to make high-quality active management decisions.”

Swensen’s investment discipline allowed Yale to enjoy a huge “first-mover advantage” as it built relationships with the pioneers of alternative assets using strategies that were still nowhere near reaching their capacity. He sent his team of brilliant youngsters to explore opportunities that were ideally not correlated with each other, and they found hedge funds and private equity at a time when financiers had barely started to exploit the opportunities available. In need of capital, these investment vehicles were not yet demanding the kind of excessive fees for which they were to become infamous.

It is not at all clear that if he were starting again today his discipline would have led him to the same place. He regularly attacked excessive fees in his later years. If his team couldn’t find any place where Yale’s long-term horizon might give them a chance to beat the market, he might even have left money in index funds. This was the course he encouraged in his book for retail investors who did not have Yale’s ability to scope out esoteric investments. The logic that guided the Yale endowment to forestry and hedge funds also guided individual investors to exchange-traded funds.

We will never now know how Swensen would have responded to the challenge of the current climate, where both stocks and bonds look historically expensive, and alternatives are out of ideas. But the chances are that if he had had the chance to apply his well-practiced principles to the situation, he would have come up with a way for Yale to keep making money. 

Thursday, May 6, 2021

On My Radar: Euthanasia of the Rentier - btbirkett@gmail.com - Gmail

On My Radar: Euthanasia of the Rentier - btbirkett@gmail.com - Gmail

Jonathan Ward on China

You’ll find a link to the full interview by clicking on the picture below. Following are the main take-aways from the interview:

  • Watch what’s happening in the South China Sea and worry about the potential invasion of Taiwan.
  • The world pretty much understands that China’s claims over the entire South China Sea are bogus, concocted through the Communist Party’s reading of history.
  • They have been trying to assert military control through island building over the last seven years, as well as massive military buildup.
  • The good news is the EU is not getting involved; we are looking at the beginning of better transatlantic coordination and an improved understanding of the China issue—including China’s threat to Asia and the world at large.
  • Ward advises a comprehensive approach to dealing with China:
  • Economic engagement that transfers our industrial base to our primary adversary is probably one of the great mistakes of the past 100 years, and we are going to have to reverse that.
  • We have to reduce our engagement to reduce China’s growth, which fuels China’s military and global communist ambitions.
  • We have to make sure the US military budget is sufficiently resourced to deal with both China and Russia.

Ultimately, the US is going to have to work with its allies to cut off Beijing from financing for Western technology; rebuild our industrial bases; rebuild the coordination between our countries; form an alliance-based trading system; and isolate Beijing from the wider global economy, which must be done over time. 

During the interview, Jonathan was asked about a potential boycott of the coming Winter Olympics in China. He said, “The Olympics should be boycotted. Let’s face it, China’s carrying out a genocide right now and this is the first genocide that we’ve seen from an industrialized nation since Nazi Germany, and there’s really no reason for us to be giving any legitimacy to this regime at this point… Doing business with China, particularly anything that surrounds Xinjiang, is completely unacceptable. This should be a matter of a moral course. We do not accept further engagement with a genocidal regime when it comes to their military buildup, their human rights repression, and their strategic industries. We have the recognize the nature of the conflict we are in.”

Saturday, May 1, 2021

Heirlume raises $1.38M to remove the barriers of trademark registration for small businesses | TechCrunch

Heirlume raises $1.38M to remove the barriers of trademark registration for small businesses | TechCrunch

Platforms like Shopify, Stripe and WordPress have done a lot to make essential business-building tools — like running storefronts, accepting payments and building websites — accessible to businesses with even the most modest budgets. But some very key aspects of setting up a company remain expensive, time-consuming affairs that can be cost-prohibitive for small businesses — but that, if ignored, can result in the failure of a business before it even really gets started.

Trademark registration is one such concern, and Toronto-based startup Heirlume just raised $1.7 million CAD (~$1.38 million) to address the problem with a machine-powered trademark registration platform that turns the process into a self-serve affair that won’t break the budget. Its AI-based trademark search will flag if terms might run afoul of existing trademarks in the U.S. and Canada, even when official government trademark search tools, and even top-tier legal firms, might not.

Heirlume’s core focus is on leveling the playing field for small business owners, who have typically been significantly out-matched when it comes to any trademark conflicts.

“I’m a senior-level IP lawyer focused in trademarks, and had practiced in a traditional model, boutique firm of my own for over a decade serving big clients, and small clients,” explained Heirlume co-founder Julie MacDonell in an interview. “So providing big multinationals with a lot of brand strategy, and in-house legal, and then mainly serving small business clients when they were dealing with a cease-and-desist, or an infringement issue. It’s really those clients that have my heart: It’s incredibly difficult to have a small business owner literally crying tears on the phone with you, because they just lost their brand or their business overnight. And there was nothing I could do to help because the law just simply wasn’t on their side, because they had neglected to register their trademarks to own them.”

In part, there’s a lack of awareness around what it takes to actually register and own a trademark, MacDonell says. Many entrepreneurs just starting out seek out a domain name as a first step, for instance, and some will fork over significant sums to register these domains. What they don’t realize, however, is that this is essentially a rental, and if you don’t have the trademark to protect that domain, the actual trademark owner can potentially take it away down the road. But even if business owners do realize that a trademark should be their first stop, the barriers to actually securing one are steep.

“There was an an enormous, insurmountable barrier, when it came to brand protection for those business owners,” she said. “And it just isn’t fair. Every other business service, generally a small business owner can access. Incorporating a company or even insurance, for example, owning and buying insurance for your business is somewhat affordable and accessible. But brand ownership is not.”

Heirlume brings the cost of trademark registration down from many thousands of dollars to just under $600 for the first, and only $200 for each additional after that. The startup is also offering a very small business-friendly “buy now, pay later” option supported by Clearbanc, which means that even businesses starting on a shoestring can take the step of protecting their brand at the outset.

In its early days, Heirlume is also offering its core trademark search feature for free. That provides a trademark search engine that works across both U.S. and Canadian government databases, which can not only tell you if your desired trademark is available or already held, but also reveal whether it’s likely to be able to be successfully obtained, given other conflicts that might arise that are totally ignored by native trademark database search portals.

Heirlume search tool comparison

Image Credits: Heirlume

Heirlume uses machine learning to identify these potential conflicts, which not only helps users searching for their trademarks, but also greatly decreases the workload behind the scenes, helping them lower costs and pass on the benefits of those improved margins to its clients. That’s how it can achieve better results than even hand-tailored applications from traditional firms, while doing so at scale and at reduced costs.

Another advantage of using machine-powered data processing and filing is that on the government trademark office side, the systems are looking for highly organized, curated data sets that are difficult for even trained people to get consistently right. Human error in just data entry can cause massive backlogs, MacDonell notes, even resulting in entire applications having to be tossed and started over from scratch.

“There are all sorts of data sets for those [trademark requirement] parameters,” she said. “Essentially, we synthesize all of that, and the goal through machine learning is to make sure that applications are utterly compliant with government rules. We actually have a senior-level trademark examiner that came to work for us, very excited that we were solving the problems causing backlogs within the government. She said that if Heirlume can get to a point where the applications submitted are perfect, there will be no backlog with the government.”

Improving efficiency within the trademark registration bodies means one less point of friction for small business owners when they set out to establish their company, which means more economic activity and upside overall. MacDonell ultimately hopes that Heirlume can help reduce friction to the point where trademark ownership is at the forefront of the business process, even before domain registration. Heirlume has a partnership with Google Domains to that end, which will eventually see indication of whether a domain name is likely to be trademarkable included in Google Domain search results.