Facebook’s Playbook For Monetizing Messenger And WhatsApp | TechCrunch
So instead, Facebook launched Pages, allowing businesses to set up a free presence on the social network. It asked users to subscribe to News Feed posts from businesses they cared about, and provide Insights analytics so companies could track the impact of their Pages. Once people were accustomed to businesses in the feed, it slowly started letting businesses pay to amplify the reach of “Sponsored Stories” to people whose friends had interacted with their brand. Eventually, it introduced more flexible News Feed ads, and most recently, auto-play video ads.
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