The Next Generation of Enterprise | The University of Chicago Booth School of Business

The Next Generation of Enterprise | The University of Chicago Booth School of Business



On the day of the NVC finals in May, David Rabie, ’15, and his team stood in front of a panel of judges in a Booth classroom and passed out samples of Thai chicken curry, quinoa, and ginger soy broccoli. The meals had been cooked in a futuristic countertop device—similar to a crockpot—called Maestro. Rabie’s vision of simple, healthy meals Matt Maloney's $2.5 billion food delivery company took shape at Booth.calls for customers to pop pods of raw vacuum-sealed vegetables, grains, and proteins into the machine and scan the QR-coded cooking instructions on the package. In a half hour, a well-rounded meal is ready to go.