Disney, having paid dearly for the Star Wars franchise, is determined to make no marketing mistakes with it. Even George Lucas, the creator of the Star Wars universe who had totally different ideas for the sequels, says “the fans are going to love” “The Force Awakens.” A lot of effort must have gone into the focus groups.
As for those of us who would like a little more art and daring in our movies, and perhaps a little less naked business calculation, we have only ourselves and the technology that we find so life-changingly convenient to blame. Our altered viewing habits have pushed Hollywood to make bigger, and thus necessarily safer, bets.
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