China's Empty Malls Get Weirder - Bloomberg View
... The advent of online shopping has stunted brick-and-mortar retailing around the world. But China offers a unique example, thanks to the pervasive use of social media and the development of apps -- in particular, WeChat -- that seamlessly integrate shopping and messaging. WeChat's 600 million monthly users can easily toggle between a message about a pair of shoes and a mobile store on the same app where those shoes are for sale.
... In Beijing, an extraordinary 82.6 percent of retail sales now occur online, according to the local government.
...the Chinese shopping mall won't ever go away completely. In the country's increasingly cramped cities, malls will still serve as places to eat, be entertained and socialize
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