...In 2016, Snapchat, according to the IPO filing, had revenue of $404.5 million. Instagram sold about $2 billion worth of ads.
Besides, the narrative about pushing more ads to young users may be fundamentally flawed. Late last year, eMarketer found that the Gen Z and millennial audience on both Snapchat and Instagram tended to hate or ignore the ads.
...Instagram has another important advantage over Snapchat. It uses servers owned by its parent company, Facebook, while Snapchat uses Google's cloud services.
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