The Risks of Businesses Learning How Consumers Think - Bloomberg View
...Behavioral scientists have established, for example, that people are greatly affected by “default rules,”....
...people have limited attention, that they dislike losses far more than they like equivalent gains,....
...In cases of this kind, behaviorally informed nudges deserve a big round of applause. But other uses of the same techniques, exploiting people’s behavioral biases, should make us a lot more nervous....
...“negative option marketing,” which means that unless consumers actually take action, they will be assumed to continue to want some good or service ...
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