FIRST IN PLAYBOOK — The pro-KAMALA HARRIS super PAC Future Forward is launching another huge $100 million flight of ads to broadcast her closing message to voters across every major platform in the campaign’s final week. The record-breaking messaging deluge leans heavily into voters’ economic concerns and Harris’ effort to contrast her plans to improve people’s lives with those of DONALD TRUMP.
The two national spots are focused on helping Americans get ahead:
- “Plans” argues, in line with Harris’ speech tonight, that Trump will seek personal revenge while Harris “fights for you.”
- “Get By” targets Black voters with specific dollar promises on home-buying and small businesses, while making sure to needle Trump’s viral “Black jobs” comment.
Across the swing states, Future Forward’s other ads seek to shore up the various parts of the coalition Democrats need, from Spanish speakers to football fans to pro-abortion-rights women, with a heavy dose of economic populism.
“Kay” slams Trump over Social Security and Medicare. … “Jackie” shows a former Trump voter drawing an economic contrast between the candidates. … “Steven - Elon” highlights a steelworker who criticizes Trump for palling around with billionaires like ELON MUSK. … “Who You Trust” pairs a tax-cut message with an abortion focus in an overall freedom message. … “Backs” inverts one of Trump’s most famous ads by concluding, “She’s with us, not with them.” (This time, “them” is Trump and Musk, instead of people who are transgender or non-binary.) … “Right” emphasizes no new taxes for the vast majority of Americans under Harris.
On Spanish-language radio, the musical “Puro Engaño” spot ties Trump to Project 2025 and health care cuts. On English-language radio, “Sales Tax of Doom” warns specifically that Trump’s tariffs would cost people $4,000 to $5,000 annually. And Future Forward also has a slate of digital ads focused on the economy: “Always,” “Tax Hikes,” “Beyond - Taxes,” “Beyond - Social Security,” “Amanda” and “Fight.”
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