A very common data analysis technique is called Cohort Analysis.
A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session).
Another cohort might be all users that completed their first transaction during a specific time period. This is a very common cohort used in ecommerce businesses. You’ll commonly hear ecommerce companies talk about the performance of new customers acquired during the holiday shopping season. This is simply a cohort. It’s all customers whose first transaction occurred between thanksgiving and Christmas (or some day before Christmas).
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