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Lackland believes his model of revenue-based finance can help companies that:
- are likely to generate growth, but not at the scale a VC would be comfortable with;
- want to increase valuations before pitching to VCs in order to hold more bargaining chips in the negotiation;
- need to raise money quickly and want to be able to count on follow-on capital.
As with anything, benefits come with drawbacks:
- Companies are forced to invest revenue into paying back loans immediately. This money can often be used elsewhere.
- The need to pay back loans can put a founder in a position where he/she needs to prioritize short-term revenue over other growth metrics.
- Investor incentives are aligned with fostering growth but not generating home-runs. Because the investors returns are essentially capped at the investment multiple, risk-averse slow growth is more advantageous than a potentially aggressive flame-out.
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