Tuesday, September 27, 2016

More Than 50% of Shoppers Turn First to Amazon in Product Search - Bloomberg

More Than 50% of Shoppers Turn First to Amazon in Product Search - Bloomberg



Fifty-five percent of those surveyed go to Amazon first when searching for products, an increase from 44 percent a year earlier, according to a Labor Day weekend poll of 2,000 people released by the Internet marketing firm BloomReach Inc. The second annual survey showed search engines, such as Google and Yahoo, and retailers losing ground to Amazon. Search engines were the starting point for 28 percent of those surveyed, declining from 34 percent a year earlier. Specific retailers were the starting point for 16 percent, down from 21 percent....

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Wal-Mart last month agreed to buy e-commerce startup Jet.com...

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$99-a-year subscription that includes delivery discounts, video and music streaming and online photo storage... Blackledge estimates Amazon had 49 million prime members in August and subscription growth is accelerating...

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Amazon has added free same-day delivery and two-hour delivery to Prime subscriptions, as well as food delivery in many cities, increasing the value of membership.
“Amazon keeps adding layers and is innovating at a faster pace than everyone, especially with Prime,” ...
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Prime members have the Amazon app on the front screen of their smartphones....

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