Saturday, March 2, 2019

Is SoFi Invest's brokerage service really free? — Quartz

Is SoFi Invest's brokerage service really free? — Quartz



...A market maker that buys retail flow takes on less risk and should be able offer better prices as a result.



...Companies like SoFi and Robinhood that offer commission-free trading may offer a good deal for the customers. Likewise, there’s nothing wrong with SoFi, Robinhood, or Apex earning money by handling trades.



...In the case of Robinhood, co-CEO Vlad Tenev has said the company earns roughly 2.6 cents for every $100 in stock that’s traded. 




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