Shopify Saved Main Street. Next Stop: Taking On Amazon | by David H. Freedman | Jul, 2020 | Marker
....These businesses had alternatives to Shopify, of course. There were sites like Squarespace and Wix, which make it relatively easy to whip up a website, but don’t specialize in e-commerce. And there were thriving marketplaces like Etsy and eBay that offered a large built-in customer base but less control of the shopping experience. But by removing all the barriers to setting up a slick-looking website with all the e-commerce trimmings — from site design to tracking inventory to taking payments to capturing customer data to promotion to customer service — Shopify was by far the most comprehensive and streamlined.
... at a cost of as little as $29 a month for the most basic Shopify plans, plus a 2.9% cut of sales.
...The free trial it normally offered for two weeks was extended to three months. It added $200 million to its Shopify Capital service, which loans money to customer businesses that can be repaid out of online sales. As local sales among Shopify merchants doubled over the next six weeks, it beefed up features that support local pickup and delivery, such as online tipping, and connecting to local delivery services that could stand in for overburdened postal, UPS, and Fedex facilities.
...to continue to grow, Shopify needs consumers to buy directly from its merchant-customers’ websites where it provides a full range of services, rather than buying on Amazon or Facebook and letting Shopify merely track inventory and do the accounting
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